Here is an example of a co-marketing campaign by Etsy and General Assembly:Įtsy is a popular spot for crafters to offer their work General Assembly offers courses on coding, business, data, and design skills.
Definition of Co-MarketingĬo-marketing entails teaming up with one or more businesses to develop a marketing campaign. If that sounds like you, there is a simple solution: co-marketing. In a competitive environment, it can be incredibly difficult for businesses to reach potential customers, increase brand awareness, and generate qualified leads. You have so much on your plate, from meeting your target audience's needs to coming up with effective marketing strategies.
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